Brand, Creative & Mindset Speaker
High-octane keynotes on The "Obsessed Over" Attitude. Jo Bird brings frontline creative insight from inside global cult brands to help enterprise organisations defeat mass apathy, capture attention, and turn audiences into fanatical advocates.
No one is obsessed with a commodity.
Price wars destroy margins, endless distraction kills attention, and mass apathy leaves teams operating on autopilot. In a marketplace this loud, lukewarm brands and disconnected cultures are instantly forgotten. To win external market share, you must first create raw fanaticism inside your organisation.
You need The "Obsessed Over" Attitude.
Drawing on her years as an in-house creative scaling global cult powerhouses Gymshark and Lounge during their most explosive growth phases, Jo Bird delivers the high-octane frameworks needed to command a premium, capture attention, and turn teams into loyal fans. Jo doesn’t just talk about energy, she brings it. Her vibrant, human-first presence transforms teams and leaders from tired to inspired, fully equipping them to build an organisation that is actively obsessed over.
WATCH JO IN ACTION
“I'm a firm believer that a keynote can make or break the event - and Jo delivered the WOW factor for us.”
— The Network Group
KEYNOTE TOPICS
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THE OBSESSED OVER ATTITUDE
How to Defeat Mass Apathy, Reclaim Creative Momentum, and Turn Your People into Champions.
The Core Focus: Shaking teams out of corporate autopilot, navigating digital burnout, and building a high-performance culture rooted in internal advocacy and creative ownership.
Tone & Delivery: High-octane, deeply empowering, and intensely inspiring.
Perfect For: Enterprise all-hands days, leadership retreats, culture summits, and high-energy opening or closing conference slots.
“Lukewarm corporate culture breeds lukewarm market execution. To win modern attention outside your organisation, you must first ignite raw fanaticism inside.”
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UTTERLY UNCOPYABLE
Stop Competing and Become a Category of One.
The Core Focus: Breaking out of the copy-and-paste era, protecting profit margins from price wars, and using cult-brand methods to turn casual customers into lifelong disciples.
Session Style: Strategic, commercially sharp, and packed with practical growth frameworks.
Perfect For: Marketing summits, CMO circles, growth conferences, sales kick-offs, and product strategy sessions.
“75% of the world's biggest brands have completely lost their unique voice. In a noisy, crowded market, you don't win by beating the competition. You win by making them irrelevant.”
TESTIMONIALS
“Jo ROCKED the stage! We get thousands of posts online about ATOMICON, and it seems like they ALL mention Jo's talk as a decisive moment that brought them clarity and immediate ROI. Jo is one of our new fav people, easy to work with, reliable, and a big draw for attendees.”
— Andrew & Pete: ATOMICON“Our group chat was lighting up throughout the full hour of her talk, and we saw more questions than we ever have for a single speaker. And if you don't believe this, believe the direct message we got immediately after from one of our attendees: 'Best personal brand talk ever.’”
— WOMEN IN BRAND SUMMIT“Her keynote became one of those moments people kept talking about long after the conference ended. We saw it mentioned again and again in attendees’ posts and reflections across social media.”
— LADIES WHO TECH CONFERENCE
WHY JO GETS BOOKED
✔ Real Frontline Experience: No recycled theories. Jo shares behind-the-scenes frameworks learned on the ground while scaling global cult brands like Gymshark and Lounge.
✔ Infectious Energy: The cure for room fatigue. Jo replaces boring slides with a warm, human-first delivery that leaves audiences inspired and ready to execute.
✔ A Seamless Partnership: Easy and organised from the first call to the live stage. Jo completely tailors her session to your event’s goals.
✔ Built-In Event Publicity: Tap into Jo’s highly engaged community of 100,000+ brand professionals to create buzz and expand your event’s digital reach.
WHAT AUDIENCES SAY
Planning an event?
Get a quote and check Jo’s availability within a few hours.
FAQ’s
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Yes. Every talk is tailored to the audience, context and goals of the event. While the core thinking remains consistent, the examples, emphasis and delivery are shaped so the talk feels relevant, practical and specific to the organisation.
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Audiences leave with clearer thinking, stronger confidence and practical tools for moving ideas forward. That often results in better decision-making, fewer stalled projects and teams who know how to back good ideas, not just discuss them.
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The booking process is straightforward. Send your enquiry to hello@justjobird.com. Jo will invite you for a short conversation to understand the brief, audience, goals, dates, fees and logistics. Jo will then send a formal proposal and once aligned, a deposit of 20% will be requested to secure the booking date. Jo will ensure constant communication, timely delivery of materials and the best speaker service possible throughout the partnership.
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In most cases, yes. This is agreed in advance to ensure clarity around usage, distribution and context. Any details are discussed openly as part of the booking process.
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Yes. Jo regularly takes part in panels, fireside chats and podcasts, particularly around creativity, leadership, brand and the future of work. She brings the same energy and clarity in conversation as she does on stage.
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Yes. Jo is an energetic host and MC, known for keeping events engaging, well-paced and on track, while making speakers and audiences feel comfortable and energised.