Who is Jo Bird?

Jo Bird is an international brand, creative, and mindset speaker, practitioner, and the creator of The "Obsessed Over" Attitude.

As the granddaughter of a magician, Jo grew up surrounded by people who believed creativity, wonder, and deep storytelling could completely change the way we experience the world.

But when she entered corporate life, she saw a starkly different reality. Authentic creativity was requested, but rarely understood. She watched exceptional ideas get diluted, talented teams lose their confidence, and distinct cultures become entirely bland in favour of optimisation culture.

In 2019, Jo joined the creative team at global powerhouse Gymshark, followed by hyper-growth brand Lounge. There, she witnessed the absolute opposite: businesses that backed their ideas, fiercely explored their identities, and built fanatical cultures around shared belief. The result was rapid global scale.

That frontline experience helped Jo realise that raw creative drive and commercial business strategy are not enemies. When they fuse together, they unlock a culture that is impossible to commoditise.

She put that exact methodology to the test by building her own highly engaged community to over 100,000+ brand professionals, becoming an industry Top Voice and independent creative collaborating with global giants including Vodafone, HP, and KIKO Milano.

Today, Jo brings her energy and passion to global stages, enterprise leadership teams, and ambitious builders inside her brand accelerator. She hands organisations the exact human-first frameworks, creative momentum, and resilience needed to shake off the apathy era and build brands that people actively adore.