Who is Jo Bird?
Brand Practitioner, Corporate Keynote Speaker & Creator of The Obsessed Over Method
Jo Bird is a brand practitioner, corporate keynote speaker and the creator of The Obsessed Over Method, a human-first approach to building brands, teams and cultures that people genuinely care about.
As the granddaughter of a magician, Jo grew up surrounded by people who believed creativity, wonder and great storytelling could completely change the way we experience the world.
When she entered corporate life, she saw a very different reality. Creativity was requested but rarely understood. Exceptional ideas were diluted, talented teams lost confidence, and distinctive brands and cultures were often flattened by the relentless pursuit of optimisation.
In 2019, Jo joined the creative team at global powerhouse Gymshark, followed by hyper-growth brand Lounge. Working inside businesses experiencing extraordinary growth, she saw what happens when organisations back bold ideas, explore their identity and build cultures around shared belief.
That frontline experience shaped Jo's central belief: creative ambition and commercial strategy aren't opposites. When they work together, they can create brands that are difficult to copy and cultures that people want to be part of.
Jo went on to build her own highly engaged community of more than 100,000 brand professionals, become an industry Top Voice and collaborate as an independent creative with global brands including Vodafone, HP and KIKO Milano.
Today, Jo works across corporate keynote speaking, brand strategy and founder development. She speaks to enterprise organisations and leadership teams about creativity, culture, differentiation and creative ownership, while helping ambitious founders build distinctive brands through her Obsessed Over Accelerator.
Whether she's on stage, working with a leadership team or helping a founder build their brand, Jo brings the same belief: the brands that matter aren't simply noticed. They're actively chosen, remembered and cared about.
How Is Jo Qualified To Help You?
Jo's work is grounded in frontline experience, commercial reality and years of turning creative thinking into action, not theory alone.
Her experience includes:
Former creative leader inside Gymshark and Lounge, working through periods of rapid growth and seeing first-hand what it takes to build distinctive brands and high-performance cultures.
A community of 100,000+ brand professionals, built around creativity, storytelling, ideas and brand leadership.
2× Women in Marketing Awards, recognising her contribution to the industry.
Best Newcomer Speaker Award, recognising her work as a speaker.
Cannes Future Lions judge and Cannes Creative Academy graduate, connecting her work with emerging creative talent and global creative thinking.
Collaborations with global brands including monday.com, HP, Notion, Vodafone, Holland & Barrett and Semrush.
Featured by Campaign, Ad Age, Adweek, Brand Cult and Women in Brand, among others.
Jo understands how creative ideas work in the real world — from the first spark of an idea through to the challenge of getting people behind it, making it commercially relevant and turning it into something audiences genuinely care about.
That combination of frontline brand experience, creative expertise and commercial perspective underpins her work with enterprise organisations, leadership teams and ambitious founders today.