Obssessed Over Brand Accelerator logo in maroon text with a trademark symbol
A smiling woman with wavy blonde hair, wearing gold jewelry including earrings, necklaces, and rings, dressed in a black top, sitting at a table with her hands folded in front of her, against a plain beige background.

FROM UNRECOGNISED TO UNFORGETTABLE.

This 3-month accelerator turns invisible founders and commodity businesses into stand out brands.

JOIN WAITLIST
A woman with long blonde hair giving a presentation in front of a large screen that displays partially visible text. She is dressed in a maroon leather jacket and holding a clicker. There is a water bottle on the table in front of her and a foam microphone on her cheek.

WHAT IS IT?

This 3-month accelerator is the ultimate brand and personal brand transformation.

With 10+ years building cult-status brands, including Gymshark and Lounge, Jo Bird shares her insider knowledge, resources and contacts to take your brand to the next level.

By the end of the experience, you'll be attracting leads, gaining more exposure, and scaling an addicted audience that buys whatever you're selling.

A woman in a red dress is holding a microphone and a phone while giving a presentation in front of a screen that says "BELIEVED" and other words. She is smiling and pointing, with an audience in front of her.

WHO IS IT FOR?

You're a founder, consultant or senior leader trying to build something great, but you've hit a glass ceiling.

You're busy, relying on referrals over inbound, and sinking hours into content that isn't moving the needle for your business or career.

You need knowledge, structure, accountability and confidence. Not more guesswork.

By the end of this programme, you'll have clarity on your positioning, a content system that's seamless to run, and the visibility to attract the right opportunities for you and your business.

JOIN WAITLIST
Quote from Louise Jukes OLY about LinkedIn content impressions and career satisfaction with a small profile photo of her at the bottom.
A quote from Paola Camacho expressing her positive experience with building a personal brand and posting about what inspires her, which led to a workshop session and moderation opportunities in less than a month.
Line graph showing content performance with 15,155 impressions on July 16, a 151,450% increase compared to the previous 14 days. Breakdown shows 31% in-network and 69% out-of-network impressions, with 7,052 members reached.
Testimonial from Sarah Ward praising Jo for helping her understand personal branding strategy, leading to a 3,500% increase in engagement, network growth, and media exposure.
Graph showing content performance with 15,210 impressions, a significant increase towards the end, and discovery data indicating 18% from in-network followers and 82% from out-of-network, reaching 8,499 members.
Quote from Hannah Louise Moore about gaining confidence, landing speaking opportunities, increasing engagement, and receiving inquiries from potential clients through her personal brand.
Quote about gaining new ideas and accountability from Jo, with a small profile picture of Lucy Sanderson at the bottom.
Testimonial from a cohort member praising an accelerator course as a practical guide for building a personal brand, emphasizing feelings of energy, confidence, and excitement.

WHAT YOU’LL GET

  • A red book titled 'Your Brand Playbook' with white text, lying on a white surface.

    INSTANT PLAYBOOK

    6 instant-watch foundational brand lessons to get you up and running.

  • A screenshot of a Zoom video conference call showing a woman with blonde hair in the foreground, smiling, with a shelf decorated with plants and books in the background.

    WEEKLY CALLS

    Join Jo every week for a personal brand lesson or “Ask Me Anything” covering strategy, positioning, LinkedIn, professional speaking and more.

  • A woman with long wavy blonde hair, wearing a black top with a metallic belt and gold jewelry, sitting on a beige couch with a white brick wall in the background and a large green monstera plant nearby.

    1:1 STRATEGY WITH JO

    1 × 1:1 strategy call with Jo and 12 month guidance via DM’s.

  • Screenshot of a webpage titled 'Blogs & Inspo' displaying a grid of website thumbnails, including advertising, fashion, visual culture, and campaign websites.

    JO'S RESOURCES

    Get exclusive access to Jo’s library of industry contacts, suppliers (with discounts) and go-to business tools.

  • A screenshot of a social media post celebrating achieving 2,081 impressions on a post, with multiple comments expressing gratitude, excitement, and support. The post includes graphs showing growth in impressions, and there are red heart icons with speech bubbles at the bottom right corner.

    COMMUNITY SUPPORT

    Build alongside vetted, likeminded peers to accelerate your growth.

  • A beige cap with the words "obsessed over" on it inside a cardboard box.

    REWARDS + PERKS

    Active members receive gifting, event invites and a chance to be interviewed on a “LinkedIn Live” with Jo to promote your brand.

MODULES

Week One: Strategy
Set 6-12 month goals, align them with the business, pinpoint your audience, and choose marketing channels.

Week Two: Positioning + Content Pillars
Find the Red Thread connecting you to the business. Turn it into a value-led proposition and core content pillars.

Week Three: Ask Me Anything — Positioning
Review of your positioning. Bring your challenges.

Week Four: LinkedIn
Profile optimisation, algorithm overview, post-writing and systemisation of content.

Week Five: Ask Me Anything — LinkedIn
Review of your posts and profile.

Week Six: Visual Direction
Brand identity — imagery, graphics, and clothing.

Week Seven: Ask Me Anything — Visual Direction
Review of your visual direction, plus a guest drop-in.

Week Eight: Funnel, Finding Clients & Outbound
How to turn attention into lead generation. Newsletters, webinars and finding aligned clients.

Week Nine: Ask Me Anything — Funnel & Finding Clients
Review of your funnel and outbound activity.

Week Ten: Professional Speaking
Position yourself as a credible, paid speaker. Learn how to get started and find paid speaking opportunities in future.

Week Eleven: Ask Me Anything — Speaking
Review of your speaker positioning, signature talk concept and speaking strategy.

Week Twelve: Ask Me Anything + Next Steps
Solve remaining blockers and plan next steps.

YOUR HOST

A woman wearing a red blouse and jeans, smiling with hand raised, standing against a plain background.

Jo Bird is an award-winning brand and marketing expert with 10+ years' experience building global brands.

She scaled her own brand to 100,000+ followers, achieving LinkedIn Top Voice, speaking on global stages and attracting global clients such as HP, Vodafone and Holland & Barrett.

Now, she teaches her brand blueprint to hundreds of other founders and professionals.

The results speak for themselves.

JOIN WAITLIST
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WAITLIST OPEN

OUR AUTUMN/WINTER COHORT IS IN PROGRESS SO WE ARE NOT TAKING APPLICATIONS AT THIS TIME.

If you are interested in joining a future cohort, please register below and we’ll let you know when doors re-open.

JOIN WAITLIST