Jo Bird is a brand practitioner, international speaker, and the founder of the "Obsessed Over" Brand Accelerator. Pulling from her hyper-growth roots inside global cult brands Gymshark and Lounge, she helps enterprise teams and ambitious founders break out of the copy-and-paste era. Jo delivers the human-first frameworks needed to shock teams out of autopilot, shatter category noise, and build brands that people actively obsess over.