CORPORATE KEYNOTE TOPICS
A selection of signature keynotes and descriptions.
01
MAKE THEM OBSESSED
02
UTTERLY UNCOPYABLE
03
SOMETHING BESPOKE?
MAKE THEM OBSESSED
How to Defeat Mass Apathy, Reclaim Creative Momentum, and Turn Your People into Champions.
We’re living through an era of workplace fatigue. Teams are stretched thin, distractions are everywhere, and it’s easier than ever for people and organisations to slip into autopilot.
But lukewarm internal energy creates lukewarm external execution. When people stop feeling connected to what they’re building, creativity fades, momentum stalls and brands lose their ability to command attention.
MAKE THEM OBSESSED is a high-energy keynote about what happens when you put human energy, creative ownership and genuine belief back at the centre of an organisation.
Drawing on Jo Bird’s frontline experience helping scale global cult brands including Gymshark and Lounge, Jo reveals how to move teams beyond passive participation and towards genuine ownership. Her Obsessed Over Method™ gives leaders and teams practical ways to reignite creative momentum, build stronger internal advocacy and create the conditions for people to do their best work.
Expect a vibrant, deeply empowering keynote that challenges corporate autopilot, sparks new thinking and leaves teams with practical tools they can put into action immediately.
Who needs this talk?
Teams, leaders and organisations looking to break out of corporate autopilot, navigate digital burnout and create a culture where people bring more energy, ownership and creativity to their work.
What will audiences learn?
The Obsessed Over Method: An inspiring look at the psychology of high-performance cultures and how to create an ownership mindset across every department.
Advocacy At Scale: Practical, empowering strategies for individuals to take proactive responsibility for their creative voice, ideas and visibility within the organisation.
Defeating the Burnout Loop: Practical tools to break through mental fatigue and digital noise, reclaim focus and restore the creative momentum needed for better execution.
Frontline Execution Stories: Real-world stories and lessons from the hyper-growth frontlines of fashion and fitness, giving audiences fresh perspectives and motivation they can put into practice immediately.
UTTERLY UNCOPYABLE
Stop Competing and Become a Category of One
The global marketplace is louder than ever, yet somehow, everything is starting to look the same. Brands are out-spending, out-shouting and over-optimising for attention, while customers are faced with an endless sea of lookalike products and experiences.
When differentiation disappears, businesses are forced to compete on price, promotions and performance metrics. Margins get squeezed, attention becomes harder to earn and brands become increasingly difficult to remember.
But people don't want to choose between identical options. They want brands with a point of view. They want to feel something, belong somewhere and buy into ideas that mean more than the product itself.
UTTERLY UNCOPYABLE is a high-energy, commercially sharp keynote about how to build that kind of distinction.
Drawing on Jo Bird's frontline experience inside global cult brands including Gymshark and Lounge, Jo reveals how brands can move beyond imitation and create identities people actively choose. She explores the creative and human principles behind category-defining brands and how organisations can use them to strengthen brand preference, protect premium value and stop competing on sameness.
Expect provocative thinking, real-world stories and practical frameworks for creating a brand that commands attention, earns preference and gives people a reason to choose you.
Marketers, strategists and founders who want to escape the copy-and-paste era, build meaningful differentiation and create brands that customers actively choose.
Who needs this talk?
The Cult-Brand Architecture: A behind-the-scenes look at how hyper-growth brands use identity, belonging and cultural relevance to cut through advertising noise and build genuine brand preference.
Protecting the Premium: Bold creative strategies for moving beyond commodity competition, strengthening perceived value and building a brand that can command premium pricing.
The Spark of Consumer Advocacy: Practical frameworks for turning customers into active brand advocates who choose, recommend and share your brand organically.
Frontline Campaign Stories: Real-world insights from Jo's experience inside the explosive growth of Gymshark and Lounge, giving audiences practical inspiration and disruptive marketing ideas they can take straight back to their teams.
What will audiences learn?
Can’t find what you’re looking for?
Jo Bird can create a fully bespoke keynote around any of her keynote topics for your specific audience.
Get in touch and let’s deliver something unforgettable.
“We invited Jo to deliver the keynote session at our quarterly event for an audience of 80+ Founders and CEOs from the tech industry. Our goal is always to inspire, engage, entertain, and educate and Jo delivered on all fronts!”
— Marie Devlin, The Network Group